International Management and Intercultural Communication A Collection of Case Studies; Volume 1
International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings; and discusses them in terms of management theories. The cases explore interactions across nati...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan
2015.
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| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36164264*spi |
| Sumario: | International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings; and discusses them in terms of management theories. The cases explore interactions across national cultures and regional boundaries, demonstrating both traditional and unusual approaches to problems that sooner or later are likely to challenge all managers who operate internationally. The book is presented in two volumes. Volume 1 contains case studies concerning different aspects of international management and intercultural communication in business, marketing and politics. Volume 2 deals with cases of international management in social and educational settings. |
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| Descripción Física: | XXI, 190 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781137479914 |
