Brand Media Strategy Integrated Communications Planning in the Digital Era
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to gr...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan
2014.
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| Edición: | 2 ed |
| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36163120*spi |
| Sumario: | Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. |
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| Descripción Física: | XII, 246 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781137447715 |
