International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Pivot
2013.
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| Colección: | International Marketing and Management Research.
Springer eBooks. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36160854*spi |
| Sumario: | International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing. |
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| Descripción Física: | XVI, 108 p. 12 illus |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781137376466 |
