Brand Breakout How Emerging Market Brands Will Go Global
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan
2013.
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| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36156358*spi |
| Sumario: | Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. |
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| Descripción Física: | XX, 276 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781137276629 |
