Sense and Respond The Journey to Customer Purpose
The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and...
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Autor Corporativo: | |
Otros Autores: | , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan
2005.
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Colección: | Springer eBooks.
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Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36147187*spi |
Sumario: | The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues. |
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Descripción Física: | XV, 208 p. |
Formato: | Forma de acceso: World Wide Web. |
ISBN: | 9780230508149 |