International Marketing in the Network Economy A Knowledge-Based Approach
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based mark...
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Autor Corporativo: | |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan
2007.
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Colección: | Springer eBooks.
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Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36142499*spi |
Sumario: | The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage. |
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Descripción Física: | XX, 254 p. 28 illus |
Formato: | Forma de acceso: World Wide Web. |
ISBN: | 9780230288362 |