Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Place Branding Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Detalles Bibliográficos
Autor principal: Govers, Robert (-)
Autor Corporativo: SpringerLink (-)
Otros Autores: Go, Frank, autor (autor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan 2009.
Colección:Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b3614065x*spi
Descripción
Sumario:The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Descripción Física:XIV, 324 p.
Formato:Forma de acceso: World Wide Web.
ISBN:9780230247024

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