Luxury Brands in China and India
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic imp...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan
2017.
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| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36121897*spi |
| Sumario: | This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets. |
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| Descripción Física: | XVII, 256 p. 11 illus |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781137547156 |
