The Manager's Guide to Handling the Media in Crisis Saying & Doing the Right Thing When It Matters Most
Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That's easy if everyone - executive...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Brooksfield :
Rothstein Publishing
2016.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3586543x*spi |
| Sumario: | Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That's easy if everyone - executives, PR, managers, and employees - is familiar with Jim Lukaszewski's sure-fire methods for handling the media. |
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| Notas: | 3.4.2 Litigative Approaches (Which Can Lead to Take-Downs). |
| Descripción Física: | 141 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781944480288 |
