How to write a business plan a step-by-step guide to creating a plan that gets results
This guide presents the latest thinking on effective business planning. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, this fifth edition explains how to organize and implement the planning process from beginning to end and position a company for suc...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[S.l.] :
American Management Association
[2015]
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| Edición: | 5th ed |
| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b35636257*spi |
| Sumario: | This guide presents the latest thinking on effective business planning. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, this fifth edition explains how to organize and implement the planning process from beginning to end and position a company for success. Students will learn how to: evaluate a business's capabilities, strengths, and weaknesses; pinpoint crucial elements of the competitive environment, including market, economic, and technological factors; establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R&D, finance, and information technology; develop operating and financial plans; identify and integrate customer requirements into the business plan; write the actual planning document and use it to steer a company to greater productivity and profits; obtain the capital needed to grow a business. -- |
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| Notas: | "Self-paced learning for a fast-paced world"--Cover. |
| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9780761215516 |
