A multidisciplinary approach to service encounters
This volume explores interaction between service providers and customers. The role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing.
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Leiden ; Boston :
Brill
[2015]
|
| Colección: | EBSCO Academic eBook Collection Complete.
Studies in pragmatics ; 14. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b35630814*spi |
Tabla de Contenidos:
- Merging communication studies and business. Service encounters and communication: why a multidisciplinary approach? / Lucia Fernandez-Amaya and Maria de la O Hernandez-Lopez
- Online service encounters. Setting the linguistics research agenda for the e-service encounters genre: natively digital versus digitized perspectives / Pilar Garces-Conejos Blitvich
- Address forms and relational work in E-commerce: the case of service encounter interactions in Mercado Libre-Ecuador / Maria Elena Placencia
- The genre of web-mediated service encounters in not-for-profit organizations: cross-cultural study / Patricia Bou-Franch
- Interpersonal communication in small businesses. Customer perceptions of politeness as a differentiating element in Spanish restaurants encounters / Antonio Carmona-Lavado and Maria de la O Hernandez-Lopez
- Pragmatic variation in the performance of requests: The case of service encounters in Valencia and Granada (Spain) / Rebeca Bataller
- The influence of cultural dimensions on service encounters. The impact of cultural dimensions on the engagement markers of Spanish, British and US toy selling websites / Francisco Miguel Ivorra Perez
- The evolution of communication with foreign population in medical settings in Spain / Raquel Lazaro-Gutierrez
- Beyond service encounter Interactions. Service encounters in the natural world: bringing children along / Marilyn Merritt
- The role of nonverbal communication in service encounters / Sundaram Dorai and Cynthia Webster
- Seeking attention: testing a model of initiating service interactions / Sebastian Loth, Kerstin Huth & Jan P. De Ruiter.
