Handbook of market segmentation strategic targeting for business and technology firms
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Haworth Press
2004.
|
| Edición: | 3rd ed |
| Colección: | EBSCO Academic eBook Collection Complete.
Haworth series in segmented, targeted, and customized marketing. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b35528898*spi |
| Sumario: | Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emph. |
|---|---|
| Notas: | Revised edition of: Market segmentation. Rev. ed. c1994. |
| Descripción Física: | xviii, 241 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (p. 225-232) e índice. |
| ISBN: | 9780789033185 9780203862483 |
