Public relations in Britain a history of professional practice in the twentieth century
The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Publishers
2004.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b35523955*spi |
| Sumario: | The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the professionalisation of the occupation. |
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| Descripción Física: | xiii, 275 p. |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (p. 231-252) e índice. |
| ISBN: | 9781410610812 9780805838046 |
