Trust me, I'm lying confessions of a media manipulator
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all t...
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Portfolio/Penguin
2013
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3550755x*spi |
| Sumario: | You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you. |
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| Descripción Física: | xvii, 301 p. : il. ; 23 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9781591845539 9781591846284 |
