Digital media and innovation management and design strategies in communication
Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business o...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
SAGE
cop. 2017
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3502222x*spi |
| Sumario: | Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer. |
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| Notas: | Incluye índices |
| Descripción Física: | xvi, 261 p. : il. ; 26 cm |
| ISBN: | 9781452241418 |
