Innovation strategy for enterprises in emerging economies case studies for the digital age

Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benef...

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Detalles Bibliográficos
Autor principal: Satpathy, Anurag (-)
Otros Autores: Agrawal, Arjun, Mohapatra, Sanjay
Formato: Libro electrónico
Idioma:Inglés
Publicado: Bingley : Emerald Group Publishing Limited [2015]
Edición:1st ed
Colección:EBSCO Academic eBook Collection Complete.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b34736785*spi
Descripción
Sumario:Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.
Descripción Física:1 recurso electrónico
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas e índice.
ISBN:9781785604805