Business intelligence strategy and big data analytics a general management perspective

Including exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one{u2019}s company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. --

Detalles Bibliográficos
Autor principal: Williams, Steve, aut (Autor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cambridge, MA : Morgan Kaufmann is an imprint of Elsevier 2016.
Colección:Science Direct e-books.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b34556321*spi
Descripción
Sumario:Including exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one{u2019}s company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. --
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas e índice.
ISBN:9780128094891
9780128091982