| Sumario: | "It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is often upset by events outside the communicator's control, taking over the news agenda and changing the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and reactive, tactical one. It draws a unique picture of how political reputations are managed, and ultimately, confirms the discrepancy between what political communication management is thought to be, and how communication practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communication management. This will be essential reading for researchers, educators and advanced students in public relations, communication studies and marketing"
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