The management game of communication

The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of int...

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Detalles Bibliográficos
Otros Autores: Simcic Brønn, Peggy (-), Zerfass, Ansgar, 1965-, Romenti, Stephania
Formato: Libro
Idioma:Inglés
Publicado: Brighton : Emerald Publishing cop. 2016
Colección:Advances in public relations and communication management
Materias:
Ver en Universidad de Navarra:https://innopac.unav.es/record=b33643167*spi
Descripción
Sumario:The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.
Notas:Incluye índices
Descripción Física:xviii, 297 p. ; 23 cm
ISBN:9781786357168