Building communities social networking for academic libraries

Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologie...

Descripción completa

Detalles Bibliográficos
Autor principal: Garofalo, Denise A. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Philadelphia, PA : Chandos Pub. an imprint of Woodhead Pub 2013.
Colección:EBSCO Academic eBook Collection Complete.
Chandos Publishing social media series.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b33623363*spi
Descripción
Sumario:Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final sec.
Descripción Física:242 p. : il
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas e índice.
ISBN:9781780634012