Public relations in India new tasks and responsibilities
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE
2011.
|
| Colección: | EBSCO Academic eBook Collection Complete.
|
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b33604435*spi |
Tabla de Contenidos:
- A conceptual framework for PR in India
- The growth and development of modern PR
- 20th century corporate PR and PR writing
- Essential qualities of a PR person
- Practical PR, business writing, and media relations
- Tools for internal PR
- Tools for external PR
- International communication
- Cross-cultural communication.
