Public relations in India new tasks and responsibilities
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE
2011.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b33604435*spi |
| Sumario: | A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes. |
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| Descripción Física: | xvii, 291 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9788132107736 9788132112150 |
