Industrial tourism opportunities for city and enterprise
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors--and consequently their local regions--to the public. But how can these opportunities be organized in a way that enables the city and the enterprise to take advan...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Farnham, Surrey, England ; Burlington, Vt. :
Ashgate
2010.
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| Colección: | EBSCO Academic eBook Collection Complete.
EURICUR series. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b33418457*spi |
| Sumario: | Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors--and consequently their local regions--to the public. But how can these opportunities be organized in a way that enables the city and the enterprise to take advantage? This book analyses the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, resulting in concrete recommendations for cities and companaies with ambitions in this field--Cover. |
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| Notas: | Incluye índice. |
| Descripción Física: | 229 p. : il., mapa |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781283148931 9781409402213 |
