Marketing 3.0 from products to customers to the human spirit
The new model for marketing -Marketing 3.0- treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing...
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
cop. 2010
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b33158514*spi |
| Sumario: | The new model for marketing -Marketing 3.0- treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. |
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| Descripción Física: | xv, 188 p. : il. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780470598825 |
