Managing Online Reputation How to Protect Your Company on Social Media
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effective...
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
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London :
Palgrave Macmillan UK
2015.
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| Colección: | Palgrave Pocket Consultants.
Springer eBooks. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b33059548*spi |
| Sumario: | Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. |
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| Descripción Física: | 216 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781137382306 |
