Beyond advertising reaching customers through every touchpoint
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Beyond Advertising provides a business tr...
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| Formato: | Libro |
| Idioma: | Inglés |
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Hoboken :
Wiley
cop. 2016
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b32611067*spi |
| Sumario: | The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world s most forward-thinking executives, innovators, and academics all grappling with today s unique challenges and opportunities. |
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| Descripción Física: | xxiv, 261 p. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. 223-236) e índice |
| ISBN: | 9781119074229 |
