Archi-tekten zwischen konzept und strategie
In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the...
| Autor principal: | |
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| Otros Autores: | , , , , , |
| Formato: | Libro electrónico |
| Idioma: | Alemán |
| Publicado: |
[Munich, Germany] :
Institut für Internationale Architektur-Dokumentation
2013.
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| Colección: | EBSCO Academic eBook Collection Complete.
Edition Detail. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b32526684*spi |
| Sumario: | In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the pro. |
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| Descripción Física: | 192 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9783955531850 |
