Whisky technology, production and marketing
Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the pro...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Elsevier Academic Press
2014.
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| Edición: | 2nd ed |
| Colección: | Science Direct e-books.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b32328230*spi |
| Sumario: | Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. |
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| Notas: | Academic Press is an Imprint of Elsevier. First edition 2003. |
| Descripción Física: | 1 recurso electrónico (iv, 417 p.) : il |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9780124017351 |
