E-profit high payoff strategies for capturing the e-commerce edge
"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM
2000.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b32114266*spi |
| Sumario: | "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket. |
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| Descripción Física: | vii, 285 p. |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9780585112800 9780814405444 |
