Lobbying and the media working with politicians and journalists

Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the r...

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Detalles Bibliográficos
Autor principal: Burrell, Michael (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Thorogood 2001.
Colección:EBSCO Academic eBook Collection Complete.
Thorogood professional insights.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b31860515*spi
Descripción
Sumario:Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn't. This new Special Report shows you how.
Notas:"A specially commissioned report"--Cover.
"A Thorogood report."
Descripción Física:1 recurso electrónico
Formato:Forma de acceso: World Wide Web.
ISBN:9781423721376
9781280233258