Lobbying and the media working with politicians and journalists
Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the r...
Autor principal: | |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
London :
Thorogood
2001.
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Colección: | EBSCO Academic eBook Collection Complete.
Thorogood professional insights. |
Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31860515*spi |
Sumario: | Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn't. This new Special Report shows you how. |
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Notas: | "A specially commissioned report"--Cover. "A Thorogood report." |
Descripción Física: | 1 recurso electrónico |
Formato: | Forma de acceso: World Wide Web. |
ISBN: | 9781423721376 9781280233258 |