Guide to business planning

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Detalles Bibliográficos
Autor principal: Friend, Graham (-)
Otros Autores: Zehle, Stefan
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Economist in association with Profile Books 2004.
Colección:EBSCO Academic eBook Collection Complete.
Economist books.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b31779888*spi
Descripción
Sumario:This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
Notas:At head of title: The Economist.
Descripción Física:281 p. : il
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas e índice.
ISBN:9781847650191