Action theory and communication research recent developments in Europe
The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Mouton de Gruyter
2004.
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| Colección: | EBSCO Academic eBook Collection Complete.
Communications monograph ; v. 3. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31651392*spi |
| Sumario: | The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributio. |
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| Descripción Física: | ix, 376 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9783110197389 |
