Marketing plans how to prepare them, how to use them
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world&#...
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann
1999.
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| Edición: | 4th ed |
| Colección: | The Chartered Institute of Marketing/Butterworth-Heinemann marketing series.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31612106*spi |
| Sumario: | "In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets." |
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| Notas: | "Published in association with the Chartered Institute of Marketing." Incluye índice. |
| Descripción Física: | xviii, 578 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9780080569567 |
