Marketing library and information services international perspectives
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
München :
K.G. Saur
2006.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3150999x*spi |
| Sumario: | The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di. |
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| Descripción Física: | xv, 419 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9783598440199 |
