Writing and producing for television and film
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Sage
2005.
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| Colección: | EBSCO Academic eBook Collection Complete.
Communication for behavior change ; v. 2. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31439834*spi |
| Sumario: | Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d. |
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| Descripción Física: | 278 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas. |
| ISBN: | 9788132102625 9781282153912 |
