Corporate communications convention, complexity, and critique
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should commu...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
Sage Publications
2008.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31372508*spi |
| Sumario: | The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate as unified wholes. |
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| Descripción Física: | xii, 251 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (p. [225]-241) e índice. |
| ISBN: | 9781849208338 |
