The McDonaldization thesis explorations and extensions
Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE Publications
1998.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31363581*spi |
| Sumario: | Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis. |
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| Descripción Física: | viii, 212 p. |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (p. [192]-201) e índice. |
| ISBN: | 9780857021984 |
