Borderless business managing the far-flung enterprise
From extending successful brands into exotic new markets to tapping talent in virtual teams and building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Globalization has its detractors, b...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Praeger
2006.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31333990*spi |
| Sumario: | From extending successful brands into exotic new markets to tapping talent in virtual teams and building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Globalization has its detractors, but for business leaders, the issue is not the merits of globalization, but how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of businessÑfrom marketing to human resource management, from supply chains to accounting and financeÑand demonstrate how the. |
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| Notas: | Title from title screen. |
| Descripción Física: | ix, 358 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9780313082634 9780313389849 |
