Business model innovation concepts, analysis, and cases
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York ; and London :
Routledge
2014
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| Edición: | 1st publ |
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b30452752*spi |
| Sumario: | Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from: * Crowdsourcing and open innovation * Long Tails * Social media * Disruptive technologies * Less-is-more innovations * Network effects * Scarcity of complementary capabilities The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation. |
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| Descripción Física: | xvii, 358 p. ; 25 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780415817394 9780415817400 |
