The art of digital branding
Here's the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industr...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Allworth Press
cop. 2011
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| Edición: | Rev. ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b29731240*spi |
| Sumario: | Here's the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic |
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| Descripción Física: | xvii, 285 p. : il. ; 23 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9781581158762 |
