Microtrends surprising tales of the way we live today

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionai...

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Detalles Bibliográficos
Autor principal: Penn, Mark J., 1954- (-)
Otros Autores: Zalesne, E. Kinney
Formato: Libro
Idioma:Inglés
Publicado: London : Penguin 2008
Materias:
Ver en Universidad de Navarra:https://innopac.unav.es/record=b29421032*spi
Descripción
Sumario:Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...
Descripción Física:xxi, 425 p. : il. ; 24 cm
Bibliografía:Incluye referencias bibliográficas e índice
ISBN:9780141035383