Don't think pink what really makes women buy--and how to increase your share of this crucial market
"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, li...
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| Formato: | Libro |
| Idioma: | Inglés |
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New York :
AMACOM
ccop. 2004
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b29120524*spi |
