Don't think pink what really makes women buy--and how to increase your share of this crucial market
"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, li...
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| Formato: | Libro |
| Idioma: | Inglés |
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New York :
AMACOM
ccop. 2004
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b29120524*spi |
| Sumario: | "Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women. |
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| Descripción Física: | x, 230 p. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. 223) e índice |
| ISBN: | 9780814408155 |
