Getting started on interactive media measurement an informative collection of papers on interactive and Internet audience measurement including the proceedings from ARF's interactive media researchsummit and other ..
Formato: | Libro |
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Idioma: | Inglés |
Publicado: |
New York :
Advertising Research Foundation
1996
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Colección: | An ARF Research Reference Series Book
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Materias: | |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b28843654*spi |
Descripción Física: | 263 p. : il. ; 28 cm |
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