| Sumario: | Business Discourse will enable students, researchers and practitioners with some background in applied linguistics and/or business communication to engage with the most advanced issues raised by this growing multidisciplinary field. To applied linguists new to business communication, and to researchers with a business background and an interest in language and communication, this book offers accessible and well-documented material inspired by practice-shaping research in business contexts. The latest developments in research methodology are discussed through problem-solving case studies; issues emerging from the field such as the role of context, of new technology and of globalisation, are showcased to stimulate research projects that respond to the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multidisciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across different disciplines.
|
|---|
