Crisis management in the age of social media instant crisis
Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the...
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| Formato: | Libro |
| Idioma: | Inglés |
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New York :
Business Expert Press
2013
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| Edición: | 1st ed |
| Colección: | Public Relations Collection
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b26479138*spi |
| Sumario: | Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media. |
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| Descripción Física: | 139 p. ; 23 cm |
| ISBN: | 9781606495810 |
