The handbook of strategic public relations and integrated communications
The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more im...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
2012
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b25031296*spi |
| Sumario: | The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more images, mobil and full websites for the book |
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| Descripción Física: | xviii, 904 p. : il. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas. Índice |
| ISBN: | 9780071767460 |
