The victory lab the secret science of winning campaigns
"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Crown
cop. 2012
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| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b24942431*spi |
| Sumario: | "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"- |
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| Descripción Física: | 357 p. ; 25 cm |
| Bibliografía: | Incluyes referencias bibliográficas (p. [329]-344) e índice |
| ISBN: | 9780307954794 |
