Deadlines and disruption the turbulent road from print to digital
A publishing legend’s inside look at the business of news—and his compelling forecast of its future. In Deadlines and Disruption, Stephen B. Shepard—the man who helped build BusinessWeek into a publishing empire—describes his rise from a Bronx working-class neighborhood to the top of the magazine in...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
McGraw-Hill
2013
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b23656268*spi |
| Sumario: | A publishing legend’s inside look at the business of news—and his compelling forecast of its future. In Deadlines and Disruption, Stephen B. Shepard—the man who helped build BusinessWeek into a publishing empire—describes his rise from a Bronx working-class neighborhood to the top of the magazine industry. Providing a detailed look at an industry undergoing the greatest transformation in its history, Shepard explains how the digital age has changed the role of advertising, altered the way journalists approach their craft, and is presently directing the future of the news industry itself |
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| Descripción Física: | XI, 338 p., [4] h. de lám. ; 24 cm |
| ISBN: | 9780071802642 |
