Trust agents using the web to build influence, improve reputation, and earn trust

Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.

Detalles Bibliográficos
Autor principal: Brogan, Chris (-)
Otros Autores: Smith, Julien
Formato: Libro
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley cop. 2010
Edición:Rev. and updated
Materias:
Ver en Universidad de Navarra:https://innopac.unav.es/record=b22676697*spi
Descripción
Sumario:Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
Notas:Incluye referencias bibliográficas e índice
Descripción Física:xiii, 302 p. : il. ; 23 cm
ISBN:9780470635490